John Penny buys Supreme Beef Champion

Posted on: Nov 29 2010

John Penny & Sons will be supplying Howgate & Farrar of Woodlesford, Leeds with Champion beef to hang for pre-Christmas cutting and sale to their customers at standard prices.

The shop was started six months ago, by Geoff Howgate and Richard Farrar, who used to work together in the Wakefield area and thought there was room for High Street butchers to make a comeback.

They have done well so far and wanted the rosettes and sashes for their festive window display.

Paying top prices for Christmas primestock is a competition for status in the meat business and the customers get their share of the spoils more or less for free.

John Penny's buyer, Mick Searle, said: "We buy quality 52 weeks a year and we wanted to show that we don't stop at Christmas."

Butcher Geoff Howgate said: "Of course we are paying over the odds, and we will only charge standard beef prices for it, but we are coming up to our first Christmas and we wanted to make a bit of a splash. 

Read the full article here.

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