Join the Quest for Best with The Meat Crusade!

Posted on: Mar 30 2011

John Penny & Sons are proud to announce an exciting new partnership with local celebrity chef, Jonathon Davies. United in their passion for local butchers’ meat, they’ve joined forces in a challenge to bring quality meat back onto every dinner table in Britain. Launching a brand new campaign - Quest for Best: The Meat Crusade - they’ll be raising awareness in the relationship between quality and taste and highlighting the fact that meat from your butcher needn’t be the expensive option.

With an exclusive new range of dishes created by Jonathon, they’ll be setting out to tingle the taste buds of Britain with a new way of cooking with cost-effective cuts of meat and easily-sourced ingredients. At the same time they'll be offering the public a greater understanding of the processes behind the quality farming and butchery industry, in a way that’s never been done before.

You can learn more about the campaign and show your support through the Quest for Best: The Meat Crusade dedicated Facebook page. To find out more about Jonathon Davies and the John Penny collaboration, please visit


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