The Meat Crusade launches cookbook to drive consumers back to the butcher
Posted on: Oct 23 2013
The cookbook is the latest initiative from The Meat Crusade campaign and will be launched at Countryside Live this month (Saturday 19 – Sunday 20 October). The book is a collection of beef, pork and lamb recipes aimed at putting the finest British butchers’ meat back on our dinner tables.
Show attendees will be able to buy the book for a special price of £10 (the normal recommended retail price is £15).
The book gives an insight into how ethical meat operations work and explains the links between farmer butcher and consumer. It also shows consumers how to cook a range of forgotten cuts that are best bought from a butcher.
John Penny, from The Meat Crusade, explains; “These are no frills recipes produced by farmers, and taste tested by the people working on our farm. We do not claim to be expert chefs these are simple to prepare tasty recipes that use easily sourced ingredients and I hope it will drive consumers back to their local butcher.
“Reputable butchers have learned their craft over years of dedication to their industry but they are disappearing from our high street at an alarming rate. If we want to preserve our high streets for future generations we need to start shopping with them now.”
“For decades our butchers have been competing with the domination of convenient one stop shops, they pride themselves on selling traceable ethically sourced meat and with more consumers wanting to know where their meat has come from I urge them to shop at their local butcher.”
The Meat Crusade team will also have free tasty pigs in blankets for people to try and can offer advice on where to find local butchers.
Comments
None Found |
Add Comment