The Meat Crusade
John Penny & Sons have launched a new national campaign, The Meat Crusade. The aim is to put quality butchers meat back onto every dinner table in Britain by raising awareness in quality and taste and offering a greater understanding of how ethical meat operations work.
As a farmers and meat wholesalers, we know that butchers offer a fantastic product and they are also the friendly face on the British high street who can offer a wealth of advice on how best to cook your meat.
We’ve created a brand new range of recipes using cost-effective cuts of meat and easily sourced ingredients. These recipes will be published in a cookbook in 2013.
Welcome to The Meat Crusade blog where you will find out all the latest news from the campaign as well as profiles on some top quality butchers some of whom John Penny & Sons supply and some that we don't but we know that they are fantastic.
The Meat Crusade Heads to Malton Food Festival on the 18th -19th May
Food traceability has never been higher on the agenda of shoppers.
Disillusioned supermarket customers who have lost confidence in the origins of what they are being sold over the counter are returning to local butchers in their droves.
But with the number of UK butchers plunging from over 20,000 to 6,000 in 30 years, there is much work to be done to revive and halt the decline of the high street butcher.
The Meat Crusade, a campaign which aims to save the high street butcher by putting quality butchers’ meat back on dinner tables, is coming to Malton Food Festival on the 18-19th of May. The campaign is led by long standing campaigner for the farming industry John Penny & Sons, a meat wholesaler which supplies quality butchers’ shops across Yorkshire.
John Penny says; “A visit to your butcher is all about trust. People trust butchers to provide the best quality meat that is traceable to respected farms and deliver it with unrivalled service & skill. A trained butcher can say exactly where his meat comes from. He can advise about various cuts, cooking methods and what to serve with them.”
“We’re bringing the Meat Crusade to Malton Food Festival to remind people to shop local every day. Consumers have a right to know exactly what is in the food they are eating and a local butcher can guarantee their meat is traceable to the exact farm it came from, at good value, ensuring the farmer and the customer gets a fair price.
One supporter of the Meat Crusade is food writer and broadcaster Jay Rayner, who will be appearing at the festival giving a talk on his forthcoming book “A Greedy Man in a Hungry World”.
Rayner spent 2 days working at John Penny & Sons to experience and understand the importance of rearing meat from farm to abattoir and writes about his experiences in his new book due to be released 23 May 2013.
“Now, more than ever, we need to know where our meat is coming from, and your local butcher is best placed to give you that vital information. There is no substitute for buying your meat from the people who sourced it. They are the ones who know how it was raised, how it was slaughtered and how best to cook it. If we lose our local butchers we lose an irreplaceable part of the food chain,” says Jay Rayner.